Dawn Reeby/Best Seller "Bigger Than Data" Book

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Best Seller "Bigger Than Data" Book

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A Law Enforcement Analyst's Roadmap to Marketability, Professional Development, Fulfillment & Joy.

This best-selling book is all about transforming you, a law enforcement analyst, into an information management professional who brings value to your agency operations as a productive, confident, growth-oriented, and deeply valued leader. Your purchase includes a soft cover book delivered to your doorstep (US). Click here for all our best selling books: https://excellenceinanalytics.com/book

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What to Expect...

Are you ready to skyrocket your results, multiply your productivity, and get connected with other high-level, service-based thinkers from around the world? My goal is to equip you with the tools you need to create maximum efficiencies and proactive police strategies in connection with the leadership of your best personal self. You will hear inspiring stories of other analysts just like you, smart strategies to achieve work and career excellence, and some of my personal stories of rising and falling and rising back up. *****You will also receive links to several free downloads that complement what you learn in this book. Be prepared to engage with the process and learn action steps you can implement today!

About the Author Dawn Reeby

Hi, I'm Dawn Reeby, Founder and CEO of Excellence in Analytics (EIA.) My mission is to ignite your desire for excellence in your professional and personal life and empower your pursuit of that excellence. 

I've enjoyed working with hundreds of analysts and supervisors worldwide as a subject matter expert, best practices designer, and instructor to local, state, and federal think tanks. I've flown around the country building analytical capacity in agencies, designed and instructed in-person and virtual strategy and technical training, developed the first mastermind solely for law enforcement analysts, created the first analyst library, and have been a Keynote speaker at many law enforcement and analyst-centric conferences. 

Out of all these experiences, my heart is happiest and most fulfilled working one-on-one with analysts and supervisors to build their confidence and skills, develop roadmaps for their success, and let them know they are bigger than data; as human beings, they have value and a right to finding joy in their lives and work. I strive to help them attain work-life integration that brings excellence to all areas of their lives because I believe we deserve more. As a law enforcement analytical subject matter expert, I'm here to help you create your roadmap to marketability, professional development, fulfillment, and joy!  

The premise of this book is to …  
  • Provide new and aspiring law enforcement analysts the mindset and tools needed to become the best version of themselves, personally and professionally. 
  • Provide new solutions for proactive, data-driven strategies in the most impactful and sustainable way. 
  • Increase efficiencies and save resources of time, money, and energy. 
  • Shift the culture in law enforcement to produce excellence in analytics in unison with excellence in personal life. 

The Book and RG Program

This book is just the beginning! Bigger Than Data shares insight into our Rising GENIUSS (RG) coaching program for law enforcement analysts where so many analysts have seen fabulous transformation! Check out some success stories here. RG Program is a one-stop-shop for creating excellence in analytics with leadership of self as a top priority! With a combination of one-on-one clarity coaching and group sessions, analysts become more confident, highly efficient, and deeply valued professional industry leaders who are proactive, productive, happier, and deeply successful! Accelerate your growth now.

Book Endorsements

Thank you to all of the folks who have supported us throughout the development of this book. Read their thoughts below.


Dawn and I have worked together for many years, traveling the country as subject matter experts in crime analysis. In police agencies large and small, we have helped analysts and others to develop their knowledge, skills, and abilities and helped their agencies to build and expand analytical capacity. I have watched Dawn help analysts to really understand their data, improve their efficiency and build their confidence along the way. The end result is more actionable analysis that supports better policing and saves lives.

— Deb Piehl, Industry leader, SME, IADLEST Analytical Specialist, Private Consulting Business


Dawn and I have partnered on multiple wellness initiatives over the last nine years, and her insight and enthusiasm in seeing others succeed in creating their lives by design are astounding! Her commitment to inspiring and leading others into their own transformational wellness has been phenomenal to watch unfold.  As a family with a lineage in policing, I’m particularly excited to see this book address the specific wellness needs of the civilian and sworn heroes of the law enforcement community. Bravo to this incredibly valuable tool that supports a culture shift in the emergency response industry and beyond.  It’s needed now more than ever!

— Matthew and Jamie MacKenzie, Matthew Founder of River Rock Excursions and Jamie MacKenzie, Transformative wellness and Business Coach   riverrockexcursions.com, jamiemackenziewellness.com


As Vice President of Administration of the IACA, subject matter expert in analytics for over 42 years, author of multiple law enforcement analytical presentations, and partner in crime with Dawn throughout many coaching deliveries, I fully see the value in this much-needed book! Dawn’s unique approach to building effective analytical systems in alignment with leadership of self unveils what is truly missing from this industry. Analysts who follow this guide fully will gain the mindset and tools needed to create a long-term, valued career in law enforcement analytics!

— Annie Mitchell, Industry leader, Subject Matter Expert, Vice President of Admin for IACA, private consulting business


As a Chief of Police, national data-driven strategies instructor, and wellness advocate, I deeply support and respect the work that Dawn does to lead police analysts, supervisors, and leaders into holistic success. She is an industry leader in analytics and in wellness and is a catalyst of positive change! This book holds key concepts that will shift the culture in law enforcement to produce excellence in analytics in unison with excellence in personal life.

— Chief Christopher Chew, Chief of Evesham, NJ Police


As the Program Manager for the IADLEST TXDOT Data-Driven Approaches to Crime and Traffic Safety (DDACTS) program, I have had the pleasure of working with Dawn over the last six years on several different analytical related projects. During this time, I have watched as she has helped agencies and their analysts to create processes and procedures that allow the agency to follow best practices relating to law enforcement analysis. Dawn is an energetic analyst and trainer who has designed and delivered multiple nationally certified in-person, virtual, and hybrid analytical training workshops. She has worked with and provided technical assistance to analysts around the country, helping them to establish or grow their agency’s analytical capacity.  Dawn’s unique delivery style and commitment to excellence shine through as she supports analysts and agencies at all levels. Her expertise is invaluable!”  

— Daniel A. Howard, M.A., CPM, Retired Commander, Office of Professional Standards, IADLEST Texas- DDACTS Project Manager


As a military leader and public safety professional now leading my own team of intelligence analysts, I have experience in creating change in organizations and inspiring others to achieve beyond established norms. Dawn did an incredible job crafting what every analyst (and supervisor!) needs to know to build forward-leaning organizations capable of success through knowledge and a positive attitude. As a leader in this profession for many years, I personally look for the qualities, mindset, and characteristics described by Dawn in all my analysts and leaders. Now is the time to make awesome happen in yourself and in your organization. I highly recommend that all levels of analytical professionals digest this book multiple times and fully embrace the work-life integration model proposed throughout this masterpiece!”

— Colonel Alvin Schwapp, Military leader, CT State Police Intelligence Leader 


As a Board member of the California Crime and Intelligence Analyst Association and long-time crime analyst, I have personally been inspired by Dawn and the work of Excellence in Analytics. Dawn is an influencer in the law enforcement analytical community, and her presentations on creating value and buy-in truly help analysts move their agencies from inefficient and reactive into efficient, proactive, data-driven machines that deliver excellence with purpose, confidence, and drive. Every analyst in the world must read this book as it truly uncovers the totality of skills and character needed to excel in this industry.

— Dana Boss, Past President of the Central Valley Crime and Intelligence Analysts Association, Board Member of California Crime and Intelligence Analysts Association, Cold Case Foundation Analyst, and Crime Analyst for Reedley Police Department


Dawn's commitment to inspiring and leading others into their own wellness is transformational! I echo the sentiments of the IACA with their confidence in awarding her the 2021 Bryan Hill Memorial Award for her contribution to the professional success of other analysts by sharing her knowledge, her examples, and her time freely and selflessly. As a supporter of the law enforcement analytical community myself, I’m particularly excited to see this book address the specific wellness needs of the civilians and sworn who commit their lives to quality analytics in policing. I congratulate her not only for her success but for her continuous contributions to the success of others!

— Manny San Pedro, Crime Analysis Podcast (Canada)

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